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Baja East

Fashion

FALL, RISK, REPEAT

THE EVOLUTION OF DESIGNER JOHN TARGON, THE ENIGMATIC DESIGNER , HOW HIS NEW BRAND FALL RISK IS NOT ONLY SHAKING UP THE FASHION WORLD, BUT TAKING IT BY STORM

John Targon is known as being a Jack (or John) of all trades in the fashion, marketing, and design world. John Targon alone is a force to be reckoned with. From his positions at Burberry and Celine, to launching his own brand Baja East; he went for what we wanted. When he left Baja East to start his new fashion line Fall Risk, some were skeptical, as he had recently had a short-lived tenure as the Creative Director of Marc Jacobs contemporary line for two months.

In that time period he freelanced, re-evaluated his life and what his goals were, and the vision for what he wanted his new brand to be. ENTER FALL RISK. Fall Risk is a label they put on hospital bands when a person cannot walk, and needs to be escorted. Being the savant that he is, he turned that into a brand, an exclusive membership, and fashion line to build upon with each volume. I am sucker wearing Volume 3 now.

Being a close friend of John for the past five years, it’s been inspiring to watch the evolution of his career. When we first met he was the co-founder of Baja East, and then I got to watch him grow into the person that he is today. Humble, kind, someone that actually speaks to their customers and doesn’t outsource. Not because he can’t, because he doesn’t wasn’t to. He launched Fall Risk Volume 1 to a complete sell out in 43 minutes, and not only was his team answering the phones but so was he. He was able to recognize certain customers and friends and ask their opinion, what they liked and didn’t like. Which other designer does that? An original one that has a vision people can’t perceive until it is set in motion.

I just returned home from Los Angeles back to New York City, wearing Fall Risk’s Ocean Blue cashmere waffle knit sweat suit, and have been complimented and asked about it at least 20 times. It has hard telling them it is sold out, because Targon’s marketing model is to make only 50 pieces of each item and then they are gone. But therein lies the genius, you build upon your knitwear collection with Fall Risk, otherwise you don’t. If you miss out, you have to wait.

Targon does not rinse and repeat, unless it is for charity in which he donated his time and waffle knit sweat suit to Gabrielle’s Angel Foundations’ inaugural Midsummer Gala for young entrepreneurs. We hosted it at the newly opened Moxy Hotel in Chelsea, in which he was down to graciously donate his time and very exclusive products before there launch date. His auction item was one of the most bided on for the event.

John clearly knows what he is doing. It is almost as if everything he touches turns to gold, like the gold Rolex adorning his wrist where he has Fall Risk tattooed. He knows what we wants, and he goes for it, and get it or finds a way to do so. When writing this post one of my favorite quotes from the press from his interview with Vogue was, “You’re not held back from your first fall or your second fall or your third fall.” That is something I relate to on so many different levels. 

So take your FALL RISK hard, and shop Volume 4!

Lifestyle

275 MILES TO GO: BRANDON’S NEW MISSION

  “IF WE DON’T TELL OUR STORIES, WHO WILL?” – MR. BRANDON CARDET-HERNANDEZ It seems like every day there is some new “breaking news” stripping one type of minority of their rights, ones that they have fought so hard…

Fashion

GUNS N’ ROSES WAS HERE X MAXFIELD LA

GUNS N’ ROSES WAS HERE  AND THE NEON SIGN IN THE WINDOW WAS FOR SALE [YES, I ASKED] The GUNS N’ ROSES WAS HERE pop-up event held this past Thursday at the Maxfield LA Gallery in Los Angeles was…

Lifestyle

STAY HANDSOME™ WITH THE BLIND BARBER

THE LOCAL BARBERSHOP TURNED BICOASTAL SPOT TO SEE AND BE SEEN; NOW HAS THE FOUNDERS OF THE BLIND BARBER TAKING A ROAD TRIP TO LAUNCH THEIR NEW AWARD-WINNING PRODUCT LINE. About a week and a half ago The Blind Barber, a…

Fashion

NO AFTER PARTIES THIS SEASON X DON’T PANIC

  BAJA EAST BRING’S THEIR FALL 2017 PRESENTATION BACK TO NEW YORK’S HEYDAY When I returned for the final week of New York Fashion Week, I was primarily there for two shows but also to see my friends. The first…

Fashion

MEN’S NEW YORK FASHION WEEK: FW17

The Velvet Resistance  The island of Manhattan is hit with the familiar tsunami of energy; you can taste the anticipation in the frigid air. This year was the first time that I was able to attend both the Men’s and…

Travel

48″ IN 24 HOURS AT THE 2017 SUNDANCE FILM FESTIVAL

A WEEK OF ADVENTURES IN PARK CITY  My longest friend and I headed for our annual pilgrimage to Montage Deer Valley, the reason is simple, perfection, everything there is next-level, the service is unbeatable, the setting is epic and…

Fashion

INDULE IN A MENAGE à TROI WITH BAJA EAST BODY

INDULGE IN DELCIOUS RICHES Ménage à Trois. A French word that when spoken instantly evokes feelings of excitement, adrenaline, sexual freedom and opulence. While it sounds much sexier and seductive in French, in plain old English its a threesome. While the…

Fashion

SWEATS ARE NO LONGER JUST YOUR LAUNDRY OUTFIT

NEVER SWEAT YOUR HATERS Up until recently, sweats were for when you would lazily lounge at home, do your laundry, or wear when you were sick. You wouldn’t think of wearing sweats as an outfit, let alone investing money…

Design Lifestyle Travel

MATADOR ZAPATA

Experiencing Art Basel with Matador Zapata Himself With Art Basel, I turned down the noise a little bit. Instead of voraciously trying to consume every exhibit, every installation, I tried to drill down on just a few artists whose styles…